Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Pet parenthood is booming in China as young people choose fur babies over the cost of starting a family. KFC’s popcorn chicken collaboration with pet furniture brand PURROOM caters to the culinary desires of pet owners while satisfying their need to spoil their furry friends.

With pets now considered by many owners to be fully-fledged members of the family, people are looking for services that cater to their animals too. Responding to a rise in people's desire to travel with their pets, K9 airline is giving travellers the option to book an extra seat for pets.

Americans are spending more on their four-legged friends than ever before, with expensive dog food, high-design spaces, and ‘barkitecture’ becoming more popular. As many new homeowners take their pets into account when purchasing property, how is pet ownership affecting our homes and living spaces?

As people prioritise their pet's health and wellbeing, many people are seeking food that’s functional and sustainable. By providing products that emphasise pet wellness through plant-based nutrition, The Pack is re-energising the sector while also tackling the industry’s sustainability problem.