Flexitarian diets have boomed in recent years as people seek to make climate- and health-friendly choices. But as the cost of living bites and people tighten their belts to find more economical ways to shop, how can brands continue to nudge consumers towards plant-based eating?

Flash Coffee is the first major coffee chain in Singapore to move away from conventional dairy thanks to an exclusive partnership with Singaporean oat milk maker Oatside. The move helps people practice sustainability in a seamless way at no additional cost, tackling the action-intention gap.

Germany-based BettaF!sh has partnered with last-mile delivery company Gorillas to launch its vegan tuna alternative in the Netherlands. By offering a sustainable alternative to tuna via home delivery, BettaF!sh is tackling climate change and helping with consumer decision-making fatigue.

Good Catch’s tuna is sacrifice-free seafood focusing as much on sustainability as it does on taste. As veganism hit the mainstream and the market flooded with meat-free options, plant-based sales are rising as people realize that a daily catch needn’t include ‘chicken’ from the sea.