Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

John Lewis has long been synonymous with high-end products and big life celebrations. Yet amid a global cost of living crisis, the retailer is reinventing itself with its brand new pledge: ‘For all life’s moments’ – broadening its reach by tapping into current values that celebrate the everyday.

Luxury brand Telfar, well-loved for its handbags, has implemented a pricing system in a move to increase transparency and democratize the luxury market. It comes as many young consumers look for ways to gain entry to the market, finding creative solutions or turning to resale platforms.

From impulse-buys and spontaneous purchases that celebrate reaching a goal to practical gifts that are made to last, the reasons why people might buy gifts for themselves are varied. Canvas8 polled 1,000 Americans and spoke to six people to find out what prompts them to self-gift.

Kraft is pivoting its marketing strategy away from addressing a younger audience to speaking to older generations through its ‘Help Yourself’ campaign. The ad spot touches on feelings of nostalgia and self-care values, which will appeal to many in the wake of the pandemic.