We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

As substance abuse becomes more prominent and less stigmatized, Sober Grid – the largest social networking app for people with substance abuse issues – could revolutionize recovery. Combining accessible IRL and digital support, it’s even trialling AI to predict a user’s risk of relapse.

Once shunned by major American sports leagues, betting operators like FanDuel, DraftKings, and BetMGM are now seen as priceless assets that can assist in boosting fan engagement and revenue. But does the increased acceptance of casual gambling risk sparking an industry-led addiction crisis?

A study has found that due to prominent advertising and high peer usage, young Indians are at risk of vaping in the future. As Gen Zers look for a sense of relief and escapism, brands have a responsibility to help them stay safe and avoid behaviour that may be detrimental to their health.

The New Zealand government has passed legislation that prohibits the sale of tobacco to under-18s, and the minimum age will continue to increase every year after 2017. The law aims to nudge healthier behaviours amid high smoking-related health risks in the country.