Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

As extreme weather events and record-breaking heat become the norm, climate change has moved beyond future fears and become a present-day reality. On average, 57% of people worldwide report that climate change has already severely impacted where they live. Permanently changed, erratic weather patterns are col...

Armani Group has announced it will support regenerative cotton farming as an eco-friendly alternative to industrially grown cotton. As more luxury brands amp up eco-efforts across their supply chains, people are becoming increasingly adept at spotting more insidious forms of greenwashing.

Patróns’ Our Hands campaign aims to celebrate the local artisans responsible for creating its premium tequila. As people place more importance on alcohol quality and heritage, cultural storytelling may be one way to resonate with those who have an appreciation for premium spirits.

Once perceived as a cheap drink typically consumed at spring break parties, tequila has turned into a premium option in under two decades, even surpassing whiskey to become America’s second-most valuable spirits category. But what’s the environmental cost of the drink’s success?