Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Johnson & Johnson has collaborated with Deloitte and Nigerian medical illustrator Chidiebere Ibe to create a medical library that showcases diagrams of Black bodies. It aims to raise awareness of the racial gaps in medical images and tackle implicit bias within healthcare, meeting DE&I demands.

Women and people of color are calling out ‘medical gaslighting’, shedding light on biases entrenched within medicine. As more people speak out against injustices on both a personal and societal level, they're expecting institutions and companies to deliver on accountability.

Peanut, the online community for women, has launched the Reframing Revolution campaign, which shines a light on entrenched biases in medical illustrations. It's challenging what ‘normal’ looks like to not only boost diversity but also improve patient outcomes for under-represented groups.

While COVID-19 caused the overall rate of mental illness in the US to skyrocket, systemic factors mean that racial minorities have been especially hard-hit. So, how can healthcare providers and brands address the impact of racism on mental health in their marketing and outreach efforts?