The Deepen AI therapy app aims to guide users toward mental well-being through self-exploration. While AI bots could bridge many accessibility gaps to therapy, privacy issues and ethical concerns over AI diagnosis and treatment of mental health conditions could put consumers off the tech.

Ghost is an app that helps users maintain anonymity and privacy online. Amid ever-rising anxieties over data privacy, brands have the responsibility to help people regain agency over their personal information by setting guardrails and opt-out options for users to use as they see fit.

Snapchat's My AI chatbot, powered by OpenAI's ChatGPT, has been presented as a helpful solution for day-to-day queries and admin tasks. Yet users are expressing doubts about the safety of their data and the quality of outputs, highlighting the divided public opinion around the emerging tech.