Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

The mainstreaming of AI is setting a new precedent for how people relate to non-human sources of intelligence. While automation on a consumer level has typically focused on specific tasks like replying to emails or budgeting, it’s now swiftly expanding to a more dynamic range of applications.

The Deepen AI therapy app aims to guide users toward mental well-being through self-exploration. While AI bots could bridge many accessibility gaps to therapy, privacy issues and ethical concerns over AI diagnosis and treatment of mental health conditions could put consumers off the tech.

Ghost is an app that helps users maintain anonymity and privacy online. Amid ever-rising anxieties over data privacy, brands have the responsibility to help people regain agency over their personal information by setting guardrails and opt-out options for users to use as they see fit.

Snapchat's My AI chatbot, powered by OpenAI's ChatGPT, has been presented as a helpful solution for day-to-day queries and admin tasks. Yet users are expressing doubts about the safety of their data and the quality of outputs, highlighting the divided public opinion around the emerging tech.