Against a backdrop of uncertainty, people are searching for new sources of control and stability. Where science and ancient wisdom have been conventionally pitted against one another, many are moving towards an integrated approach to authority that draws from the best of both worlds.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Research has found that scientifically-backed media coverage of climate change can spark shifts in belief – but any gains are fragile in the face of climate skepticism. With factual reporting lacking long-term sway, there is a need for more creative and concerted approaches to climate education.

A French TV channel has upgraded its traditional weather forecast by including climate impact reports. With the climate crisis an existential problem, the channel seeks to engage audiences through evidence-based information that bridges gaps in knowledge and brings the issue closer to home.

Gen Alphas are suffering from elevated rates of climate anxiety. As they grow frustrated by government inaction, many are keen to take matters into their own hands. How can brands and businesses acknowledge tweens’ climate concerns and help them take action against their anxieties?

Driven away by perceived misinformation and polarized viewpoints, many Americans are feeling disconnected from mainstream news. So, how can media outlets win back audiences? Canvas8 spoke to seven people from across the US about their news consumption habits and trust in the media.