Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Apple's Summer 2023 iteration of the Shot On iPhone campaign puts Mexico's Lucha Libre in the spotlight and sets the bar high for brands engaging with different cultures. With consumers desiring brands to be more inclusive, it's increasingly important that campaigns reflect diversity.

A survey has found that Latin American communities in the US want to see more ads that focus on Latin American people and culture. Amid a search for better representation, some people are turning to hyper-local content, creating opportunities for brands to offer diverse, accurate messaging.

The Hispanic community is often lumped together as a singular target audience with many approaches remaining generic and reductive. Canvas8 spoke to creative strategy consultant Michael León-Rivera to understand how brands can accurately represent the subcultures that exist within the population.

From NGOs working to drive voter turnout to tech influencers reviewing the latest gadgets, Latinx Americans are engaging civically like never before, actively changing the consumer and political landscape. How can brands tap into this comprehensive network of young activists?