Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Preventative mental health charity Batyr has ‘hijacked’ the marketing campaigns of industry partners to encourage young Australians to talk about mental health. Brands can jumpstart conversations and collaborations across industries can extend the reach of important philanthropic interventions.

Australian men’s health platform Pilot has launched a campaign to target the impact of toxic work culture on men’s mental health. Titled ‘R U OK?’, it highlights the continued stigma that prevents many men from seeking support, though digital self-help options may help overcome this problem.

The pandemic exacerbated eating disorders among Australians. Amid an era of permacrisis where constant and regular disruption is to be expected, there’s a need for increased conversation and more support when it comes to the ability to talk about health, wellbeing, and negative self-image.

Amid breaking down societal taboos surrounding therapy, content is emerging that introduces therapy into culture and the wider collective consciousness.Stutzaims to provide therapeutic teachings to audiences in a way that feels relatable and accessible, leveling up people’s therapy experiences.