In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Psychologist Jean Twenge uncovers the real trends defining generations. Can we trust the labels and narratives surrounding Gen Yers and Zers? What technological developments have driven these differences, and how can we expect this to impact the next generation to come along?

Despite greater instability and economic uncertainty, young Americans are choosing to invest in their homes. Limited funds are no match for their creativity, as DIY and homecraft are booming among Gen Z digital communities who are increasingly opting for unique interiors and handmade homewares.

During a crisis, behaviours shift due to fear and uncertainty. While many adopt new habits, others stick with what they know. But what happens after the peak of a crisis passes? And how can brands position themselves to support changing behaviours? Canvas8 spoke to Dr. Steven Rayburn to find out.

While Barbenheimer captured the desire for escapism and zaniness in contemporary society, it has also been a site for unruly behaviour amongst cinemagoers in the US and UK. As people navigate the permacrisis, their disruptive behaviours are tell-tale signs of living in continued volatility.