Signal12 Sep 2023
Heineken's gaming PC taps new norms of socialising

Heineken has debuted a functioning gaming PC that doubles as a fridge as part of the brand’s 'Not All Nights Out are Out' campaign targeted at gamers. As people change the way they socialise, brands like Heineken are looking to centre themselves as part of these new rituals.

Heineken's gaming PC taps new norms of socialising