Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

How are threats to the Amazon impacting everyday shopping decisions? What exactly is PIX, and how is it transforming the financial landscape? And how can businesses help tackle a growing mental health crisis? Our Brazil Cultural Snapshot explores the key behaviours shaping the nation in 2022.

Disrupting a stale hardware category by tapping into the next evolution of casual gamers, Playdate is innovating in the world of gaming by putting participatory creativity at the heart of its media experience. Can collaborative, interactive, and nostalgic tech level up modern gaming culture?

The Indian gaming industry is growing exponentially, helped by smoother digital payments, the availability of cheap data and smartphones, a huge youth population, and a rising tide of women players. So how can brands appease gamers seeking deeper experiences to connect and socialise?

Following a successful crowdfunding campaign, Brazilian animation company Split Studio is set to release the adventure game Entre as Estrelas in the second half of 2025. People expect brands to take tangible action for greater representation and equity for long-marginalised communities.