As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

The suicide prevention charity Lifeline has joined forces with a creative agency to tackle common misconceptions ahead of World Suicide Prevention Day. The campaign tackles the ongoing mental health crisis with empathy while addressing the need for more diverse media representation.

The pandemic exacerbated eating disorders among Australians. Amid an era of permacrisis where constant and regular disruption is to be expected, there’s a need for increased conversation and more support when it comes to the ability to talk about health, wellbeing, and negative self-image.

The CDC's 2011-2021 Youth Risk Behavior Survey, which charts trends in adolescent behaviors, has revealed an alarming mental health crisis among young girls. This signals a growing need to ensure there is adequate support for Gen Z’s mental health to prevent drug use as a coping mechanism.

With teen mental health in rapid decline, many are turning to TikTok as a space for candid conversations and self-discovery. But with the accuracy of health content called into question, how can online platforms provide support without exacerbating mental health struggles?