Signal18 Sep 2023
Gen Zers turn 'everything shower' into self-care ritual

Gen Zers on TikTok have become obsessed with the ‘everything shower,’ highlighting the easily accessible luxury of a long shower. Young people use social media to show how they can romanticise mundane aspects of their lives, and successful beauty brands are tapping into these new rituals.

Gen Zers turn 'everything shower' into self-care ritual