Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

In offering short-term, high-end apartments for digital nomads, rental platform Ukio is targeting adventurous remote-working professionals. While the brand’s emphasis on comfort and sustainability is meeting the needs of wealthy digital nomads, how will such accommodation impact local communities?

While widespread remote working was instigated during the pandemic, ideas to develop a ‘remote-first’ workforce have been pushed by prominent advocates for years. Now, with companies like Airbnb and Spotify having shifted to this model, could this future be within reach? And is the world ready for it?

American Gen Yers are eager to travel and are bringing their values with them. However, rising living costs mean these socially-conscious vacationers are also budget-driven. How can accommodation providers and platforms adapt to provide this cohort with impactful and affordable stays?

Choosing a nomadic lifestyle is often seen as a barrier to financial and social stability. But what about those who find stability in constant changes? Canvas8 spoke to marketing professor Dr. Laetitia Mimoun to understand consumer liminality and those who actively embrace precarious consumption.