In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

From decentralised autonomous organisations (DAOs) run on Discord to city-wide mutual aid groups, people are finding safety and optimism in numbers. For growing numbers of people, collective action is emerging as the only viable solution to compounding crises and deepening alienation.

Sports fans in the UK are becoming more and more vocal when it comes to team ownership and participating in club decisions, especially when clubs appear to go against their social and moral values. Canvas8 surveyed nine Britons to find out more about what factors impact their fandom.

The EFL’s annual Week of Action highlights how local teams are building community spirit and implementing social change close to home. The campaign demonstrates how a strong purpose and commitment to supporting local communities can drive loyalty and real-world engagement.