In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

Christmas advertising is a tricky prospect in the UK this year, with brands struggling to reconcile recession concerns with the usual roster of fairytale, whimsy, and commerce. As traditional festive storytelling clashes with a harsh reality, which brands have made their ads work, and how?

Social connection is down and screen time is up, resulting in widespread feelings of isolation. While this affects all kinds of people, women and gender non-conforming individuals are lonely at disproportionate rates. So, how can brands foster more human interaction and caring in the world?

A survey has revealed that Britons plan to spend less on non-food purchases this Christmas, turning to online and secondhand marketplaces to find better deals. However, as consumption jars more with climate anxiety, brands may have to take a more circular approach to the festive period.

Crisis, the UK’s national charity, has launched a festive mass-fundraising campaign showing optimism that a life beyond homelessness is achievable. The ad uses real-life stories to show how donations can transform lives and focuses on a positive future amid news-induced anxieties.