Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

CerHom has joined TBWA\Paris to crack down on unsolicited pictures on dating apps and raise cancer awareness. As safety concerns create dating app fatigue and men put their health at risk by continuing to avoid seeking medical help, this ad playfully addresses two pressing issues.

Many girls aren’t taught much about vaginas early on in life, and this can later manifest in shame and a reluctance to discuss things such as reproductive health and sexuality. Wellbeing brand Nyssa has launched a hands-free mirror to encourage women to learn about their anatomy.

Cake’s eye-catching, budget-friendly products and relatable messaging have made it one of America’s fastest-growing sexual wellness brands. With a wide range of products inspired by real-life experiences, it has struck a chord with consumers to pave the way for a new future of sex in the US.

Following legal rollbacks on reproductive rights and increasing awareness of the pill’s side effects, women are increasingly frustrated by the burden of contraception. Can innovative condom brands help solve the issue by fostering inclusivity and better targeting female consumers?