Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Shapewear brand SKIMS has launched a line of undergarments designed for customers with limited mobility, combining accessibility with style. It reflects how brands are facing up to calls for fashion-forward and comfortable options for everyone, not just those who fit conventional body shapes.

Yitty is doubling down on its inclusive ethos by expanding its offerings with a new collection of gender-neutral undergarments. As people seek clothing that better reflects their values, they want fashion brands to foreground diversity and explore evolving gender identities.

Multiple drivers are impacting how women approach reproduction, but femtech and new ways of conceiving raise implications around both the commodification of women’s bodies and access to fertility across inequality lines. How can brands support the ever-increasing shifts in the fertility landscape?

Sports bra company Boobydoo has partnered with Bristol Sports as its official bra supplier. The partnership aims to support access to sports through a kit that promotes performance, comfort, and confidence for all as female athletes voice dissatisfaction with traditionally male-centric approaches.