People are taking a patchwork approach to self-expression to feel like they have control over how their identity is generated. Yet as individual expression becomes more mutable and mistrust in social systems abounds, there’s one place above all that people are seeking integrity and guidance: brands.

Coty is challenging outdated definitions of beauty by using the power of community. As people reject old-fashioned aesthetic ideals and prioritize self-acceptance as part of their beauty routines, brands have the opportunity to reimagine the discourse within the sector accordingly.

Lancôme x Louvre's collection leans into artistic heritage to celebrate the ever-evolving representations of beauty. As people increasingly perceive beauty beyond aesthetics, brands have the opportunity to frame products in ways that mirror evolving narratives of self-expression and inclusivity.

In the past, the tween skincare market was dominated by legacy, utilitarian drugstore brands like Clearasil and Neutrogena. But today’s Gen Alphas are seeking products to help them put their best face forward. So, what can brands look out for as Alphas strike up a new skincare conversation?

Beauty journalist and former Kim Kardashian employee Jessica DeFino’s newsletter on the ugly side of the beauty industry chimes with dislike among Gen Zers for narrow beauty standards, while also drawing attention to the inner workings of influencer marketing. What does this mean for the industry?