We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Smart home technology is being incorporated into people's living spaces as effortlessly as everyday household appliances. As the sector sees growth and innovation, Matter is helping users overcome digital fatigue by creating seamless networks of gadgets within their homes.

If homeware is the new fashion, then home fragrances, such as sprays, candles, and diffusers, are the new perfume. The home fragrance industry has seen a recent boom thanks to a newfound focus on curating our living spaces. What’s behind this shift in behaviour and how can brands align with this?

In the wake of the COVID-19 pandemic and armed with more knowledge about the interconnectedness of physical, mental, and social wellbeing, Gen Zers are looking for more than just cookie-cutter gyms. How can facilities adapt their spaces and messaging to better accommodate this cohort?

The gym can be a place where some women feel uncomfortable and unsafe, but 'shy girls workouts' on TikTok are attempting to challenge this atmosphere. Giving guidance on navigating gym equipment and providing a place to vent about experiences, the movement aims to put an end to 'gym-timidation'.