Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

eHarmony has launched a new global campaign celebrating the everyday vulnerable and goofy moments in a relationship. Taking a raw approach, the ad aims to redefine the narrative around modern dating, embracing the idea that genuine connection stems from understanding one another on a deeper level.

The pendulum of progressive romantic relationships appears to swing back to more traditional norms for Gen Z over the winter. Openness to non-monogamy experienced its peak in the summer of 2022 for this digitally native cohort, signalling a seasonal approach to relationship needs.

For three seasons, Showtime’sCouples Therapyhas held a mirror to modern relationship intricacies by exploring interpersonal dynamics, helping people better understand themselves and their partners. How is the show format demystifying the challenges young couples face?

Things are changing in the dating scene as app use is down, lower-cost dates are in, and many are not pursuing relationships at all, despite an uptick in loneliness among Gen Zers and Yers. How can dating brands adapt to these changes and what is the future of dating through a recession?