While younger cohorts are accustomed to buying online, they still appreciate the unique experiences and service offered through IRL retail. After tracking this behaviour in our Shopping Sector Snapshot, Canvas8 spoke to nine UK Gen Zers to understand what would entice them back into stores.

With online stores becoming more innovative, what’s needed to lure young Americans back to brick-and-mortar locations? Following on from tracking this behavior in our Shopping Sector Snapshot, Canvas8 spoke to nine US Gen Zers to find out more about what they want from in-person retail.

Many people are keen to return to stores in their communities. But in exchange for a trip to the high street, they expect shopping experiences to be far more exciting than before. With joy, social interaction, and sensory stimulation all high on their list, people also want shops to blend the best of innovative online retail with bricks-and-mortar.

How important is click and collect? What changes will supermarkets have to make to survive? How will shoppers become even more savvy? And which retailers are the ones to watch? As part of our Expert Outlook 2015 series we speak to three retail experts about the future of shopping.