Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

As people set their New Year fitness goals, many will be looking to sign up for a gym, which can be an intimidating first step. However, Planet Fitness is looking to appeal to people seeking out safe and welcoming spaces to exercise by calling out toxic fitness narratives.

The fitness industry is undergoing significant changes in the wake of the body positivity movement. As brands like WeGLOW offer progressive platforms in the healthcare space, how are they promoting effective messaging while delivering a product that’s suited to the way people workout today?

Dove has partnered with Nike and Venus Williams to launch a coaching program to help young female athletes build body confidence. With low body confidence listed as the number one reason why teenage girls in the US quit sports, the initiative looks to combat these dropout rates.

With the widespread rise of interest in injectable weight loss drugs, skinny is supposedly in vogue again. But does it reflect the wider consumer choices when it comes to clothes and can it undo a decade of body-positive activism? How can brands remain authentic when addressing these issues?