Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Uber Eats is spotlighting Ramadan in the UK with an OOH campaign that reminds Muslim passers-by of sunset timings. While people have come to expect convenience as a given, brands may anticipate the habits of specific groups to reflect a genuine understanding of their expectations.

Clemenger BBDO has launched a website in conjunction with theAustralian Youth Climate Coalition(AYCC) to stop the spread of climate change scepticism. Using online cookies to help disseminate factual information, the launch is part of a broader movement to find solutions to the climate crisis.

Concerns around data have made people more distrustful of tech. Despite this, companies like Spotify are winning people over via a humanised approach to data handling, with users enjoying the packaging of their data in ways that reveal deeper insights into who they are.

Since the death of George Floyd and BLM protests in 2020, the representation of diversity in ad campaigns has soared. But Black, Asian, and minority ethnic groups still find that diversity in media entrenches rather than dismantles stereotypes. In 2022, how can brands get diversity right?