In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Several prominent lifestyle-focused gyms are embracing new weight-loss drugs, releasing products and regimes in 2024 that offer support to GLP-1 users. As drugs like Ozempic become normalized, people are looking for brands to offer companion products to aid in their fitness journeys.

Oprah Winfrey has publicly admitted to taking the controversial weight loss drug Ozempic following months of public speculation and scrutiny. As weight loss drugs gain mainstream acceptance, people are looking for more transparency around their use in a new era of body positivity.

Zepbound, pharmaceutical company Eli Lilly’s prescription medicine for weight loss, is changing the landscape of weight management. Its effectiveness has triggered a surge in demand against the backdrop of a worldwide obesity epidemic and a significant cultural shift in weight-loss conversations.

Weight-loss drugs like Ozempic, Wegovy, and Mounjaro are on the rise in the USA, and many people are interested in seeing how taking them could impact their health. But with drugs like these helping to curb hunger pangs and cut back on cravings, how could they impact food and drink brands?