As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Online gaming has become saturated by toxicity and negative attitudes that permeate digital spaces. As new role models such as Hasan Piker challenge conventional conceptions of masculinity in gaming, how will the sector move forward to become more inclusive and welcoming?

Toxic social media platforms are causing many users to turn to smaller communities online, which have bubbled up to offer alternative collective spaces. Roar Social provides a positive space where people can support philanthropic creators by 'donating' instead of 'liking'.

With division running deep in many facets of modern Britain, the need for empathy and greater understanding is stronger than ever. After investigating this in our Citizenship Sector Snapshot, Canvas8 spoke to nine people from the UK to find out how interested they were in bridging divides.

Sausage company Johnsonville is attempting to boost positive content on social media as part of its campaign to 'Keep the Internet Juicy'. With the US election fast approaching, brands seeking to cut through the toxicity of online platforms are set to resonate with politically fatigued consumers.