Gen Alphas were born into an already-digitized world and are expected to spend more time online than any generation before them. As they gear up to go back to school amid ongoing cost of living pressures, what factors are likely to influence the types of stationery they buy?

Specifically targeting back-to-school season, Walmart has launched a Roblox experience for teenagers titled 'Supercampus'. As young people spend more and more time in digital environments, brands are finding fresh ways to engage with them through immersive and seamless in-game experiences.

Grocery technology retailer Instacart is encouraging parents to take advantage of its selection of back-to-school products. Ranging from grocery shopping to clothing and school supplies, the platform aims to make the return to school more efficient, simple, and affordable.

With state schools struggling to provide nutritionally balanced and varied food for pupils and low-income households competing with soaring food costs, UK charity Chefs in Schools aims to empower families to eat well on a budget. How can brands support this and push for positive change?