As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Asda is lending support to families facing food insecurity over the 2022 summer months by offering £1 meals for kids at its stores. As the cost of living crisis worsens and the end of the school year looms, many families face ‘holiday hunger’ and may struggle to put food on the table.

Growing up in a ‘food desert’ means serious repercussions for young Britons, whose inability to access nutritious food leaves them at a significant disadvantage in life. Canvas8 speaks to youth campaigner Christina Adane about the power of youth activism and the role of brands in championing change.

Instead of the coronavirus pandemic being the ‘great leveller’, it has highlighted the number of people who deal with food insecurity. Working to get meals to vulnerable Londoners, The Felix Project uses surplus restaurant and supermarket food to fight food poverty in the capital.

Caboodle, an online platform designed to tackle food waste, was recently released in a partnership between the Co-op Group and Microsoft. As food inequality and the cost of living crisis heats up in many parts of the world, what role can brands play in redistributing surplus food to people in need?