Wyn Beauty is a sports-backed cosmetics brand recently launched by tennis champion Serena Williams. With the cosmetics space increasingly dominated by celebrities, Wyn Beauty aims to go beyond mere aesthetics and create functional products that cater to active, on-the-go lifestyles.

Gymshark has released a new headband in response to people with textured hair postponing workouts to preserve their new hairstyles, such as braids or wigs. The company's move highlights how brands are understanding their consumers' diverse needs to develop inclusive products.

Rihanna has announced the launch of Fenty Hair, a flexible line of products designed to strengthen and repair all hair types. At a time when celebrity-backed lines are being formed every day, brands can stand out by catering to the pain points of a diverse consumer base.