Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

As people set their New Year fitness goals, many will be looking to sign up for a gym, which can be an intimidating first step. However, Planet Fitness is looking to appeal to people seeking out safe and welcoming spaces to exercise by calling out toxic fitness narratives.

In the gaming industry, the representation of Black hairstyles often falls short. To combat this, Dove has partnered with the Open Source Afro Hair Library to create the Code My Crown free guide that outlines how Black hair can be accurately and respectfully represented in video games.

Adidas’ ‘Impossible Is Nothing’ campaign aims to inspire and capture the loyalty of women by sharing inspiring stories and driving gender inclusivity. How can brands provide practical solutions to real-world challenges and address the barriers that women face in accessing sports?

The UK’s beauty industry still has a long way to go to ensure Black hair textures and types are accurately represented and catered towards. While Black-owned brands are emerging to fill this gap, how can the wider sector evolve to become more inclusive and overcome the ‘texture tax’?