The past decade has seen political polarisation – accelerated by social media’s filter bubbles and echo chambers – deepen and mutate. An ominous era of a polycrisis has shattered any remaining societal consensus. Meanwhile, powerful anti-establishment voices have stepped into the void.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

How is the push for economic justice reshaping Democrats’ priorities? How are wellness practices and health hacking elevating their daily lives? Why are they wielding technology as a tool of activism? This Cultural Snapshot of Democrat voters unpacks the key behavioral shifts.

Since John Fetterman was elected as a Senator for his state, his victory has resonated far beyond local borders. Displaying a shaved head, goatee, tattoos, and a fondness for hoodies, he’s digging into new issues and reaching a wider audience of American voters. So what does he stand for?

From coconut trees to Venn diagrams, Kamala Harris is leading a campaign that’s just ‘so quirky.’ With an official blessing as a Brat candidate, her eccentric anecdotes and social media presence target young US voters who want unfiltered and nuanced relationships with public figures.