Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

TikTok's 'legging legs' trend has fuelled the spread of toxic beauty standards as young girls discuss the 'perfect' body shape. With signs that harmful body image tropes are returning via social media, platforms have a responsibility to protect users from potentially detrimental content.

Weight-loss drugs like Ozempic, Wegovy, and Mounjaro are on the rise in the USA, and many people are interested in seeing how taking them could impact their health. But with drugs like these helping to curb hunger pangs and cut back on cravings, how could they impact food and drink brands?

With all the buzz around empowerment and body positivity movements, the pervading message is still that body image equals worthiness. Diet culture remains toxic and nobody is spared from its sting. How can brands be kinder and more transparent while breaking the cycle of unhealthy diet messaging?

The rise of Ozempic in the USA has become a controversial topic as weight loss drugs resurface harmful behaviours and age-old diet culture narratives. Gopuff's attempt to playfully lean into Ozempic conversations highlights how critical people are towards brands referencing sensitive topics.