Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Gen Z's frustration with the status quo at work may have fueled the Great Resignation, but their preference for IRL work shows an appreciation for one aspect of traditional employment. This indicates a deeper reason for their disillusionment that could be tackled with stronger workplace connections.

Bumble has acquired Geneva, an app focused on nurturing IRL communities and friendships. At a time when young people are experiencing increased loneliness, exacerbated by their dependence on social media, this acquisition highlights the diversifying role of digital platforms in relationships.

Driven by AI, social app gofrendly offers women seeking friendships and social experiences a smart take on connections, meet-ups, and social networking events. It’s addressing the loneliness epidemic, especially among women, in a nuanced way that feels accessible and community-first.

In the US, Gen Zers are the loneliest generation. While always-on digital communities are frequently blamed, pandemic lockdowns and turbulent world events have also taken their toll. What can brands do to help people foster deeper connections and more enriching relationships?