With 79% of Brits rarely or never clicking online ads, brands are wasting huge sums of money on ineffective advertising. So how can companies entice consumers to voluntarily eyeball their content? Canvas8 sat down with 15 British men and women to find out what they think about online ads.

Burger King has created a TV advert that sets off people’s Google Home smart speakers and other voice search-enabled Android devices. Although the campaign probably annoyed members of many households, it certainly got everyone talking about the fast food brand.

In London, cyclists have taken to the streets like never before, with a quarter of commuters now travelling by bike. Buzzbike offers free bicycles to cyclists, in exchange for pedalling ads, which give brands opportunity to tailor hyperlocal campaign. But do people really want to ride branded bikes?

Americans consume more than half of all digital media through mobile apps, and Vungle hopes to become the 'Google of mobile ads'. But can an ad network based on hints and rewards for gamers dominate the in-app advertising market? And do players really want ads while they game?