Lore Oxford is a cultural theorist and strategist. She's also the author of Substack column 'Why tho?', where she writes about internet culture and the adoption of Web3.

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Eating and Drinking

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Bars, pubs, and clubs

'Nine jobs that humans may lose to robots', NBC News

0 with Miller Lite and Lucky Strike', Rockbot (March 2013)6. 'Perceptions of interactivity and consumer control in marketing communication: an exploratory survey of marketing communication professionals', Journal of Interactive Advertising (2005)7. 'Dying habits: UK cuts down on heavy drinking and smoking', The Guardian (March 2013)8. 'The digital company 2013: how technology will empower the consumer', The Economist Intelligence Unit (2013)9. 'Thomas Cook to cut 2,500 jobs in UK', BBC (March 2013)10. 'Red Bull's space jump stunt with Felix Baumgartner 'worth £100m' in ad spend', The Telegraph

'Makr Shakr – robotic 'barmen' and crowd-sourced drinks', Creative Applications Network

'Makr Shakr robotic bar by Carlo Ratti and MIT Senseable City Lab', Dezeen

'Rockbot launches new app 2.0 with Miller Lite and Lucky Strike', Rockbot

'Perceptions of interactivity and consumer control in marketing communication: an exploratory survey of marketing communication professionals', Journal of Interactive Advertising

'Dying habits: UK cuts down on heavy drinking and smoking', The Guardian

'The digital company 2013: how technology will empower the consumer', The Economist Intelligence Unit

'Thomas Cook to cut 2,500 jobs in UK', BBC

'Red Bull's space jump stunt with Felix Baumgartner 'worth £100m' in ad spend', The Telegraph

As the technological advancements of the 'third industrial revolution' increasingly place power in the hands of consumers, conceptual bar Makr Shakr is providing a taste of the foreseeable future.

Makr Shakr: bottom-up bar culture