Colourful hair, once the preserve of punks and hipsters, is mainstreaming – and hair salon Bleach is playing a major role. From fashion to beauty, 'fake' is becoming an aesthetic in its own right – not merely a better imitation of 'real'.

With the ‘blowout bar’ phenomenon moving from niche to mainstream and promising women everywhere a much needed dose of ‘girl time’, what’s really behind this addictive and fast-growing beauty regime?

As beauty brands connect more with their consumers, Beauty For All is L’Oréal’s attempt to make itself more accessible by turning away from a super glam aesthetic. But do we really want brands to abandon unobtainable glamour for more humble, emotive and ‘real’ visual tropes?

More mums are choosing to become their own boss and look after their children at the same time. But does ‘motherism’ – the prejudice that paints ‘non-working’ mums as unsexy slobs – really motivate women to go back to work just to remove the ‘stay-at-home’ label?