Secret is America's best-selling female deodorant. Keen to encourage a new generation of consumers to take up the product, parent company P&G tapped into a broad social concern that connects parents and children alike: bullying.

The rise of digitisation has placed the modern parent in a world rife with unclear expectations and shifting ideas of normality. We sat down with Lynn Schofield Clark to find out how families are adapting to new changes and challenges.

Digital is becoming a firm fixture in our daily lives. We sat down with Tom Chatfield, author ofHow to Thrive in the Digital Age, to discover the ways in which technology intersects human nature, and how we're adapting to this new landscape.

The way teens create identity is changing. With more tools to express themselves, access to a world of information and subcultures that bloom and wither in a matter of days, affiliation to traditional tribes has become less important.

As young people flock to WhatsApp, LINE and other chat apps, Facebook struggles to stay relevant. In response, it's created better emoticons – called Stickers – that are part of a deeper shift towards pictures as a primary way to communicate.

The internet 'meme' is a culmination of sharing, interaction and visuals, with its easy replication opening new communication channels between internet users. But how can brands gain access to these channels?

As 'remix' culture becomes increasingly popular, people are placing a greater value on self-expression than ever before. & Other Stories is a mid-range conceptual clothing brand that encourages customers to build their own 'stories'.

Crowned 'word of the year' by Oxford Dictionaries in 2013, the selfie has come a long way from its humble beginnings as a niche social media tag. But are selfies just a bit of harmless narcissistic fun, or is there a darker side?