Busy parents want quick, healthy options to feed their children, but it can be hard to know what's best for them. Ella's Kitchen has eschewed crowd wisdom, building a baby food brand that’s an authority for parents and kids alike.

Kids' play often mirrors adult behaviour. With the rise of the ‘foodie’ changing how people see food, cooking and the kitchen, now it’s spreading to toy kitchens, too; out with the plastic sausages and pink kitchens, in with the veggie burgers, mock steel fixtures and miniature coffee makers.

From Zoella to PewDiePie to Michelle Phan, few are unfamiliar with the phenomenon of the YouTube star; teens in their millions tuning in to watch other teens play video games or share beauty tips. But how exactly is an eight-year-old aspiring chef raking in $127,000 a month in YouTube ad revenue?

Generation Z has grown up with a smartphone in one hand and an iPad in the other. So how come a craze for weaving plastic bands has taken playgrounds by storm? Where yo-yos and football stickers have gone before, loom bands are the kids’ craze of 2014. What exactly makes a Gen Z craze?