We’ve all met women that never seem to age. Is it because of good genes? Is it because they don’t smoke? Or because they sleep more? Harvard University, Olay and 23andMe have collaborated on a body of research to find the secret of everlasting youth – for the skin, at least.

The term ‘quarter-life crisis’ is all too familiar to 20-somethings caught with the feeling that growing up should have happened by now, but hasn't quite yet. In a bid to win over Millennials, luxe skincare brand Origins is incorporating the term into an all-digital campaign.

With e-commerce accounting for just 6.2% of beauty sales, it’s clear that the industry is still ruled by the high street. Offering an alternative to in-store assistants, My Beauty Matches uses a data-led approach to generate personalised product advice. Can it convince people to buy beauty goods online?

The sight of a snail is often met with disgust, with many considering the slimy-skinned molluscs to be pretty gross. So imagine putting some on your face and letting them roam around. Disgusting? Mad? It’s actually a new beauty treatment gaining supporters across the UK.