There’s a pill for every life stage or ailment. Whether it’s iron for anaemia or evening primrose oil for thinning hair. But what if you fancy boosting your immune system by tweaking your vitamin C levels? Miramix allows people to create their own blend of vitamins, but do we really need supplements?

9 in 10 adults are consciously eating more nutrients, vitamins and minerals. These so-called ‘specialty nutritionals’ closely link eating to health. Antidote is a brand tapping into this trend by offering juices as a ‘cure’ for unhealthy lifestyles.

'Prevention is better than cure' is the approach Millennials are taking to healthy ageing. The sales of supplements, vitamins and brain games that 'keep the mind young’ are increasing in the US, and it's not just Baby Boomers, either – 18- to 36-year-olds are too.

Increasingly urbanised locations mean increasingly toxic environments for our skin. In the UK, more and more people are going organic in response. Combined with the renewed interest in wellness, sales of organic health and beauty products in Britain were up 21.6% over 2015.

From local produce to lip-gloss, consumers are looking for organic options everywhere. We know that Gen Y are obsessed with health, but what else is causing sales of organic products in all categories to soar? And what can others learn from the success of organic brands?

We’re losing focus on the present. We spend 47% of our time thinking about something other than what we’re actually doing. In the UK, US and Australia, fuelled by the desire to slow down and appreciate the moment, mindfulness – which can reduce anxiety by 70% – is now the antidote to busy city lifestyles.

Healthy eating and regular exercise is the well-trodden route to a healthy body. But what about a healthy mind? Headspace claims that using its meditation app just ten minutes a day can reduce symptoms of anxiety, boost quality of sleep and lower blood pressure.

One in ten Americans are clinically depressed. As busyness becomes a status symbol for Millennials, the stress is mounting. 'Text therapy' platform Talkspace appeals to a generation accustomed to immediate answers with a tap of a smartphone – but is it effective?