Facebook videos are viewed over eight billion times a day, with this content becoming increasingly important on the platform. But publishers like Little Things and PopSugar have reported that the majority of their plays are without sound, meaning content must be tailored accordingly.

While the past decade has seen the rise of maker culture - from crafting to hacking - DIY retailers seem to have been left out. And yet, despite a shaky housing market, the desire to improve one’s home has never been stronger. So what’s behind this mismatch, and how can brands transform into buzzing hives for a new generation of DIYers?

With UK house prices rising, many can’t afford to buy their own place; by 2020, the cost of a home in London may exceed £550,000, meaning just 5% of people will be able to afford to buy in the city. Consequently, Generation Rent are spending less on DIY, and it could have a real impact on the sector.

Everyone is now a ‘Google Handyman’. With nearly 680,000 YouTube channels dedicated to DIY videos, the information needed to fix thousands of household problems is just a click away. The Samurai Carpenter is helping people engage with woodwork, but what's behind its appeal?