Headed out of Whole Foods and found yourself out of a whole paycheque? Never fear; the Austin-based grocery store is planning to launch a new chain of budget-friendly stores. Offering Whole Foods quality without having those Whole Foods prices, the company is seeking a new source of growth.

Whether in supermarkets or at cafés, it’s impossible to ignore the modern obsession with healthy eating. But with such little free time, cooking low-cal comfort food from scratch isn’t always possible. Enter Hungryroot, a US-based delivery service that brings bowls of courgetti straight to your door.

Instagram is awash with wellness bloggers posting pics of macrobiotic salads and Lycra-clad abs. How’s the average person expected to keep up? Bella Younger glamorises an alternative lifestyle with Deliciously Stella, choosing crisps over kale and a deep-fat fryer over a NutriBullet.

Everything Americans throw into their baskets and trolleys as they peruse the aisles of their local supermarket has built an industry that's worth over $600 billion. But who actually heads out to pick up the groceries and when they do it is changing. How are big chains and local mini-marts adapting?