Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

With chants like ‘We can see you holding hands’ and ‘Does your boyfriend know you're here?’ still heard at stadiums across the UK, football isn't quite as inclusive as the leagues, clubs and sponsors might suggest. How are LGBTQ teams and fan groups helping to change this culture within the sport?

Disney has teamed up with the FA to create 'Girls Football Week', which aims to encourage more girls to play sports such as football. As people call for gendered stereotypes to be left in the past, Disney presents itself as a progressive brand that's challenging outdated values and promoting gender equality.

LGBTQ communities have made huge inroads in their representation in Britain, but there are still parts of culture where homosexuality is taboo – professional football being one. VideogameFootball Manageris doing its part to change that by introducing gay players.

Women’s tennis is the most high-profile female sport in the world, with pro players earning more prize money and media attention than other female athletes. But what makes tennis so different from soccer or basketball for women? And how can other sports expand their appeal?