As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

In order to launch a cryptocurrency that’s in line with Sharia law, each unit of Dubai-based brand OneGram’s virtual currency comes paired with a gram of gold. As cryptos become an increasingly common investment, they’re being moulded to suit diverse beliefs and traditions.

Silicon Valley may be notorious for its boys’ club culture, but the Middle East’s start-up scene is booming thanks to the efforts of female entrepreneurs and scientists. What social and economic factors are leading these women into tech? And how can gender equality benefit their home countries?

Starling Bank is a UK challenger that looks more like a Silicon Valley start-up than a traditional bank. It offers accounts that can be opened on mobile in minutes, full banking licence functionality and a focus on taking ownership of your finances. Starling Bank might just be the financial institution to earn the trust of Gen Y.

While 55% of Britons believe their mental health and wellbeing are impacted by financial worries, many will avoid seeking advice from banks for fear of judgement. Plum gets around this with its Facebook Messenger-based bot that helps users save up, track their spending, and start investing.