As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Memes are a part of everyday life for many young people, including Christians, who are using them to take control of the religious message they want to project. With church attendances dropping, what role do memes play in modern religious life, and how can tech be used to reach the faithful?

Social media has enabled people to share content with a click, but why do certain videos and news stories spread across the web? Canvas8 spoke with Jonah Berger, author ofContagious: Why Things Catch On,to understand online virality and the ways our digital spaces affect the content we consume.

Exaggeratedly curated streams may dominate social media platforms, but there's been a backlash from digital natives. ’Shitposting’ gained notoriety in 2017 and its visibility has grown ever since. But what motivates young people to post irrelevant, mindless or purposefully dumb content?

Hockey mascot Gritty has evolved into an unlikely leftist icon on the internet. As online memes transcend their original context through endless reinterpretations, it’s common for people to take apparently inane symbols and imbue them with new meaning.