Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

From record viewing figures and specifically-designed World Cup kits to high-profile sponsorship deals with the likes of Barclays and Nike, a seismic shift is underway in women’s football. What’s driving this momentum and what are the emerging opportunities around the women’s game?

The entrenched gendered bias in football is slowly beginning to fade, as the world's biggest clubs are beginning to level the playing field. Manchester United FC has announced plans for a senior women’s professional football team to compete in the 2018/19 season.

Caricomis a London-based football magazine seeking to explore the intersection between football and black experience. As black, Asian and minority athletes and journalists alike feel unrepresented by the media, grassroots brands such asCaricomare beginning to fill that space.

With chants like ‘We can see you holding hands’ and ‘Does your boyfriend know you're here?’ still heard at stadiums across the UK, football isn't quite as inclusive as the leagues, clubs and sponsors might suggest. How are LGBTQ teams and fan groups helping to change this culture within the sport?