Lunchtime is a sacred occasion in France, with 43% of people taking at least 45 minutes to fully appreciate their midday meal. But as workplace culture evolves and food offerings diversify due to delivery apps and new restaurant concepts, how are the nation’s eating habits changing?

McDonalds France has announced they will be offering cucumber sticks as an alternative to the fries that have historically accompanied Happy Meals. With France leading the way in the global fight against childhood obesity, people are looking to brands to help them eat more healthily.

French consumers are increasingly interested in organic, locally-sourced, seasonal products, mainly because of health, quality, environmental and taste benefits. The shift is driven by 18- to 24-year-olds, who are less concerned about cost than older generations.

Nearly a quarter of people in the UK eat fast food every week, but the industry is changing rapidly as established chains modify their menus and interiors while upstarts pop up across the country. Although Britain’s appetite for quality fast food seems insatiable, is the sector becoming oversaturated?