As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Snail mail may seem outdated in the digital era, but direct mail campaigns garnered a higher response rate than any digital channel in 2016. Canvas8 spoke with Charlotte Pearce, founder of Inkpact – a handwritten marketing company – to find out why the pen can be mightier than the keyboard.

Over 500,000 people have petitioned to release Iceland’s Christmas advert. The animated short highlighting the effects of palm oil on the environment was banned due to its political nature, but the nation's petition to get it back on TV reflects the public's refusal for topical discussions to be stifled.

Why do people tend to trust articles written in Times New Roman? What would using Helvetica or Comic Sans in a logo say about a company? Canvas8 spoke to Sarah Hyndman, author ofWhy Fonts Matter, to understand how typography influences us and alters the way we experience brands.

Wholesome Memes don't aim to deride, discourage or disrespect, instead they’re about celebrating love, friendships and life itself. Memes used to be pithy or cynical reactions to cultural events, but now subreddits like /r/wholesomememes are using the format to spread a little positivity.