During pregnancy, a mother’s medical health is closely monitored, but issues like skin changes and discomfort typically receive little attention. My Expert Midwife tackles this with premium, all-natural skin care products, addressing the awkwardness around pregnant bodies in the process.

Frida Mom caters to the millions of women in the United States who become new mothers every year. Helping them to navigate the physical discomfort of the fourth trimester, the brand offers a collection of female-focused products that playfully address the needs of postpartum bodies.

In the digital age, parents have more information about their children than ever before – they can track their kid’s location remotely, monitor sleeping patterns, and even check whether the chores are done. Can all this tech allay common parental anxieties or will it fuel fresh concerns?

Reebok has released a collection of activewear that is designed to flex and fit the rapidly changing pregnant body. With pregnant women and new mums feeling overlooked by the fitness industry, Reebok addresses calls for gymwear that meets the demands of the modern mother-to-be.